Son of Zeus is a British-made Contemporary luxury streetwear brand.
Connecting the gap between streetwear and high fashion through the use of luxury fabrics, bold graphics and trend forward techniques. Son of Zeus collaborates with UK based high-end fabric and knitting mills that are globally renowned in supplying and creating customised products throughout the world.
Awareness of consumer habits on how they prefer to shop and piece together outfits means Son of Zeus styles can be the dynamic centrepiece when mixed with high-end fashion and luxury streetwear silhouettes.
Worn by Jonathan Cheban, Naughty Boy, Adam Peaty MBE, Naughty Boy & More